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James Mathewson: Audience, Relevance, and Search - Blog Business Success Radio

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New media analyst and Editor-in-chief of ibm.com, and co-author of the practical and results oriented book Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content, James Mathewson shares his insights into writing engaging web copy that achieves top search results. James describes how to use long tail phrases and keywords that are searched by real people. Learn how to get to the point faster in your copywriting, and how to create relevant content for diverse audiences. James also demonstrates how create copy that engages while achieving strong sales results. Learn as well how to use social media effectively to share your content.

James Mathewson is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, August 31, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

New media analyst and Editor-in-chief of ibm.com, and co-author of the practical and results oriented book Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content, James Mathewson shares his insights into writing engaging web copy that achieves top search results. You will learn:

* Why copywriting on the web is different from writing print copy

* How to find your target audience and provide relevant content

* How to optimize a site to achieve high search engine rankings

* How to use social media to strengthen online web relevance



James Mathewson (photo left) has followed the Web since 1994, first as a contributing editor specializing in Web publishing and search for ComputerUser magazine, and later as the editor in chief of the magazine and its Web site. Since leaving ComputerUser in 2004, James has worked for IBM as a Web developer and Web content editor.

In his current role as editor-in-chief of ibm.com, James sets standards, and creates and delivers education to improve the effectiveness of IBM's Web content. James has trained more than 1000 writers, editors, and content strategists on Web content quality and search engine optimization (SEO) within IBM.

My book review of Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content by James Mathewson, Frank Donatone, Cynthia Fishel.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

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To call in questions for my guest, the number is: (347) 996-5832

Let's talk with new media analyst and Editor-in-chief of ibm.com, and co-author of the practical and results oriented book Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content, James Mathewson as he shares his insights into writing engaging web copy that achieves top search results. James describes how to use long tail phrases and keywords that are searched by real people. Learn how to get to the point faster in your copywriting, and how to create relevant content for diverse audiences. James also demonstrates how create copy that engages while achieving strong sales results. Learn as well how to use social media effectively to share your content on Blog Business Success Radio.

Tags: Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content, James Mathewson, creating relevant online content, Blog Business Success, Blog Talk Radio.