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Jim Lucas & Anna Maria Tarano: Shopper Marketing - Blog Business Success Radio

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Director of the shopper marketing group at Draftfcb, Jim Lucas, and executive director of MCAworks, Anna Maria Tarano, are contributors to the comprehensive and retail marketing changing collection Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale. They share their ideas and experience in the rapidly growing field of shopper marketing. They describe what shopper marketing is and why it's important in the retail marketing arena. They provide thoughts on branding, the latest research, and how shopper marketing affects not only in store purchasing decisions, but those made online as well.

Jim Lucas and Anna Maria Tarano are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, July 22, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Director of the shopper marketing group at Draftfcb, Jim Lucas, and executive director of MCAworks, Anna Maria Tarano, are contributors to the comprehensive and retail marketing changing collection Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale. You will learn:

* What shopper marketing is and why it's important

* How shopper marketing builds cooperation from manufacturer to point of sale

* Why people make the buying decisions they make and how they make them

* Why shopper marketing is growing so rapidly in retail



Anna Maria Tarano (photo left) leads client engagements across a diverse set of industries including financial services, pharmaceuticals, telecommunications, software, and consumer packaged goods. She has helped companies develop and roll-out strong customer value propositions and strategic plans as well as identify market expansion opportunities via new products, new targets, new geographies, and new processes.

AnnaMaria is co-author, with John Rosen, of Stopwatch Marketing – Take Charge of the Time When Your Customer Decides to Buy, which was published by Viking Penguin group in January 2008. AnnaMaria is also a featured contributing author to Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale, which was published by Kogan Page in February 2010. AnnaMaria has taught marketing as an Adjunct Professor at NYU’s Stern School of Business.

Prior to consulting, AnnaMaria managed leading brands at Reckitt Benckiser and MasterLock.

AnnaMaria holds both an M.B.A. in Marketing and Business Policy and a B.A. in English Literature from the University of Chicago.



Jim Lucas (photo left) is director of Shopper Marketing at Draftfcb. Jim Lucas helps retailers, manufacturers, and service providers to motivate shoppers through value-added experiences. The acknowledged founder of the science of retail ecology, he is internationally recognized as an experienced marketer and leading retail expert. Jim brings more than two decades of experience to today’s changing retail landscape. He is one of the industry’s foremost practitioners and known as a leading authority on the science of understanding how consumers interact with brands and how they behave in retail environments.

During his more than 20 years in the marketing industry, Jim has served as director of strategic planning and research at Draft Chicago, director of planning and research at Frankel in Chicago, and director of analytics and modeling at Krumm & Associates LLC. His clients have included, among others, Burger King, Del Monte, Kellogg, Kmart, Kraft, Kroger, McDonald’s, Mervyns, PepsiCo, Procter & Gamble, Quaker Oats, SC Johnson, Sears, Target, USPS, and Walgreens.

Lucas has served as an adjunct faculty member at the Lake Forest Graduate School of Management and University of Chicago. He received his PhD in sociology from the University of Chicago and his MA from Loyola University in Chicago. He is a frequent speaker at leading industry forums including the Cannes Int’l Advertising Festival, Cosmeceuticals Conferences, In-Store Marketing Institute and POPAI.

My book review of Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale edited by Markus Stahlberg and Ville Maila.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

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To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Director of the shopper marketing group at Draftfcb, Jim Lucas, and executive director of MCAworks, Anna Maria Tarano, are contributors to the comprehensive and retail marketing changing collection Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale. They share their ideas and experience in the rapidly growing field of shopper marketing. They describe what shopper marketing is and why it's important in the retail marketing arena. They provide thoughts on branding, the latest research, and how shopper marketing affects not only in store purchasing decisions, but those made online as well on Blog Business Success Radio.

Tags: Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale, Jim Lucas, Anna Maria Tarano, point of sale marketing, Blog Business Success, Blog Talk Radio.