Robert's Rules of Innovation by Robert F. Brands with Martin J. Kleinman - Book review
Robert's Rules of Innovation
A 10-Step Program for Corporate Survival
By: Robert F. Brands, Martin J. Kleinman
Published: March 8, 2010
Format: Hardcover, 212 pages
Publisher: John Wiley & Sons, Inc.
"Innovation, the key to your company's survival, must be encoded in your corporate DNA. It is an imperative - because you can bet your competitors are going at innovation full-bore", write President and Founder of Brands & Company, LLC., Robert F. Brands, and Managing Director of Communications Strategies, LLC., Martin J. Kleinman in their very practical road map for kick starting and developing creativity and innovation, Robert's Rules of Innovation: A 10-Step Program for Corporate Survival. The authors describe their ten step program for transforming a moribund company into an innovation and industry leading powerhouse.
Robert Brands and Martin Kleinman recognize the critical importance of innovation in today's highly competitive, and globalized marketplace. The idea that a company can continue to utilize the products, services, and processes of even a few year years ago is now a recipe for falling behind the competition. As the authors point out, innovation is happening in companies in the same city and halfway around the world. To not incorporate innovation into every aspect of the corporation, as a holistic imperative, is to cease to be a factor in the rapidly evolving market. Customers are not standing still either. They are searching actively for lower cost products and services, and for innovations that can better meet their needs and to enhance their shrinking bottom lines. Afailure to innovate also means a loss of a portion of an existing customer base, while failing to add new customers as replacement. A company that fails to innovate is entering into a business death spiral.
Robert F. Brands (photo left) and Martin J. Kleinman offer hope and a powerful innovation system that can turn even the most hidebound and change resistant organization into an innovation leader. The authors share their ten step blueprint for establishing the conditions necessary to encourage innovation, how to nurture and develop innovation, and how to maintain the momentum that transforms the company into an innovation based organization. The ten steps are logical, and they address the needs of the innovation process from its inception to its incorporation into the very fabric and thinking of the corporation. The system shared by the authors requires a letting go of previous thinking, and forgetting what may have been perceived as having worked in the past. Those days are long gone in the new and evolving global economy. The necessity to innovate demands an embracing of the need for change, innovation, and constant improvement. Those who attempt to resist or derail change and innovation will fall by the wayside. The stakes today and tomorrow are too high to continue working with yesterday's tools and mindset.
For me, the power of the book is how Robert F. Brands and Martin J. Kleinman describe not only their ten step program for developing an innovation based organization, but they also provide the reasons why their approach is essential in the modern economy. The authors present a holistic design for innovation that touches every aspect of the organization. The importance of the all inclusive concept is that innovation becomes part of the the very essence of the company. All decisions, ideas, and processes become areas where innovation and improvement are not only accepted as essential but where employees search actively for new solutions to long standing problems.
In today's highly competitive marketplace, the innovators of today will undoubtedly be the industry and market leaders of tomorrow. The resisters and the opponents of change and innovation will lose their relevance in the marketplace. The authors recommend wisely that everyone in the corporation get passionate about innovation. With that passion, anything is possible and great results are the most likely outcome.
I highly recommend the corporation DNA changing book Robert's Rules of Innovation: A 10-Step Program for Corporate Survival by Robert F. Brands and Martin J. Kleinman, to anyone in any company who is serious about utilizing the potential and power of innovation to achieve market leadership. The techniques and readily applicable concepts presented in this must read book will transform any company into an innovative dynamo and and industry leader.
Read the essential innovation guide Robert's Rules of Innovation: A 10-Step Program for Corporate Survival by Robert F. Brands and Martin J. Kleinman, and share the passion for innovation and creative thinking with everyone in your organization. The result will be a renewal of vigor and excitement within the company by every employee, as new and exciting products, services, and processes become a way of life in the company. A corporation that embraces this holistic approach to innovation will find itself as market leader today, and into the future as well.
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