Viral Explosions! by Peggy McColl - Book review
Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online
By: Peggy McColl
Published: April 2010
Format: Hardcover, 224pp
Publisher: Career Press
"By working with the program outlined in this book, you can use the Web to create-information based products and services and market them effectively so they reach an extraordinary number of people and build your brand and business", writes internet marketing expert and best selling author of the practical and real world experience based book Viral Explosions! Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online. The author shares her successful techniques for boosting internet based sales of any product or service through the power of creating and utilizing an online strategy.
Peggy McColl understands the frustration experienced by many would be internet marketers. She learned from marketing her first book that without a workable internet plan, that any product or service will fail to sell. Armed with the knowledge that her books wouldn't sell themselves, she applied her Passion, Prosperity consciousness, and Partners concept to selling her inventory. The results were even better than she had hoped, and her sales were phenomenal. Peggy McColl shares those same internet marketing plans with the reader in an easy to follow and apply format that has achieved proven results for real people. She describes her method as creating a viral explosion.
Peggy McColl (photo left) recognizes that many potentially successful internet marketers are not entirely experts in the use of internet technology. As a result, she provides her information in non-technical, how-to language, while avoiding loading the reader down with unnecessary jargon. More important then the technical skills is understanding how to increase the number of visitors to a website and the number of people who pass along the information. To achieve this viral success, Peggy McColl points out it requires:
* A strong emotional appeal
* Is fresh and new to the reader
* Asks the person to take immediate action
* Recognition that people want to share with others
For me, the power of the book is how Peggy McColl removes the mystery and the guesswork from the world of internet marketing. Instead of jargon and vague promises, the book is packed with actionable ideas that can be applied to any sort of online of offline business, regardless of the offered product or service. Unlike many books, Peggy McColl shares very useful ideas on creating the information based products to sell. Instead ow writing about how great it is to sell them, the author also describes how to write, market, and get partners to build the viral explosion aspect. At the same time, important information is provided about the pro's and con's of the various information products, and how to determine if they are right for the business. Another really valuable chapter provides easy to use methods of building an online and offline brand and reputation. Overall, the information in the book is practical and useful for any online or offline marketer.
I highly recommend the straightforward business building book Viral Explosions! Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online by Peggy McColl, to anyone serious about utilizing the viral marketing power of the internet to create and grow a successful business. Not only does the author share her proven marketing tactics, but also describes in detail how to create high demand information products to offer to potential customers.
Read the easy to apply and very readable book Viral Explosions! Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online by Peggy McColl, and build a worldwide customer base, generate additional income, boost your brand reputation, develop a loyal clientele through through strong relationships. This book will cut through the noise, and give your business a successful viral explosion.
Tags: Viral Explosions! Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online, Peggy McColl, internet viral marketing, business book reviews.