Email Marketing for Eco-Friendliness: Reduce Your Carbon Footprint and Save Money
The recent World Climate Summit put eco-friendly business practices under the microscope. World business leaders like Richard Branson and Ted Turner met with over 140 business owners and 800 delegates in Cancun. The summit took place concurrently with the UN Climate Change Summit and the focus was on inspiring businesses to take the reins of the “new industrial revolution”.
“It’s up to the business community to get on and do the job,” said Branson at the summit. He was one of many speakers during the two day conference, which took place December 4th and 5th in Cancun Mexico. The conference focused on more sustainable business practices, better environmental policies and reducing carbon footprint. The conference threw down a challenge for all business owners to take a serious look at their business practices and make changes to support the environment.
Email Marketing is Eco-Friendly
One of the best eco-friendly business practices is email marketing. Marketing via email, rather than traditional direct mail, is much better for the environment. Without paper involved, the costs and carbon footprint of marketing campaigns is greatly reduced. Not to mention the fact that email marketing can be much more effective for certain markets than traditional print mailing. Email marketing can also help trim down your marketing budget which can help you spend money on other eco-friendly practices, like replacing old office equipment with energy saving models.
The Carbon Cost of Sending Email
But this doesn’t mean that email is completely without a carbon footprint. It still takes electrical energy to send out emails and support the servers that emails are sent from. Sending and receiving email is never going to compose a large amount of carbon, but it does account for some.
According to The Guardian, a typical year of incoming mail for business use accounts for about 135kg of carbon - equivalent to driving 200 miles in an average car. It accounts for about 1% of what experts deem to be a “green” lifestyle of 10 tons of carbon a year.
Keep Unwanted Email to a Minimum
With this in mind, it’s important to reduce the amount of unwanted email that your company sends out. Spam is a waste of carbon - and you shouldn’t be sending it out anyway! Although email is automatically less wasteful than paper mail, unwanted mail still wastes energy. Make sure your email marketing is welcome with the following tips:
- Use double opt in confirmation so users have to verify that they want to receive email from you.
- Use Boomerang’s Spam analysis tool to determine if your email will be filtered out as SPAM.
- Make it simple for people to unsubscribe if they need to.
With these safeguards, you can be sure that your email marketing campaigns are as eco-friendly and carbon free as possible. Even without attending the World Climate Summit you can do your part to make business more “green.”