Click: The Magic of Instant Connections by Ori Brafman & Rom Brafman - Book review


The Magic of Instant Connections

By: Ori Brafman, Rom Brafman

Published: June 8, 2010
Format: Hardcover, 224 pages
ISBN: 978-0-385-52905-1
Publisher: Broadway Business

"In its simplest terms, clicking can be defined as an immediate, deep, and meaningful connection with another person or with the world around us", write authors and brothers Ori Brafman and Rom Brafman, in their fascinating and very insightful book Click: The Magic of Instant Connections. The authors share the key reasons why clicking, as they describe deep personal connections, can take place in a remarkably short period of time.

Rom Brafman and Ori Brafman describe this almost instantaneous connection making as being truly magical. Clicking, according to the authors, goes far beyond the obvious examples of romantic attraction to include lasting friendships and collaborative partnerships. As the authors describe that magical connection, it creates a feeling of being more alive and in touch with all of the person's surroundings. To discover what creates this feeling biologically, and psychologically, the authors explore the science of clicking at all of its various levels and its foundations. Through a series of enlightening chapters that delve into each of the click creation factors, the authors build a compelling case for why people click with others, and why each of these relationships is so deep and long lasting.

Ori Brafman and Rom Brafman (both in photo left) describe a series of factors that accelerate deep click relationships. These factors include:

* Vulnerability
* Proximity
* Resonance
* Similarity
* Safe Place

When these click accelerators are in place, the groundwork is in place for developing a deep and lasting relationship. Most intriguingly, these accelerators can create a click between people in a remarkably short time. The authors also demonstrate how some people are naturals at clicking, due in part to being very adaptable and empathic, able to modulate their emotional expression, and acting as networking hubs.

For me, the power of the book is how Ori Brafman and Rom Brafman present their concept of clicking through a combination of theory and real world examples. Each chapter provides another piece of the connection puzzle, in a manner that is both entertaining and informative for the reader. The authors use leading edge studies in psychology and sociology to augment their own personal experiences and those of the various people profiled in each chapter. Through the accumulation of the various click accelerators, Rom Brafman and Ori Brafman build their case that deep and lasting connections are very often dependent on random events, as well as through personality traits. The end result is a convincing argument about the nature of clicking with other people.

I highly recommend the cutting edge book Click: The Magic of Instant Connections by Ori Brafman and Rom Brafman, to anyone seeking a deeper understanding of why we connect with some people and not with others, and the various factors that lead to those relationships. This entertaining book is an enlightening guide to some of the newest ideas in the formation of interpersonal connection, including how some people are more effective in clicking than others.

Read the delightful book Click: The Magic of Instant Connections by Rom Brafman and Ori Brafman, and discover for yourself how magical clicking with another person can be for both people. The magic of being in what the authors call being in the zone, makes for fascinating and eye opening reading.

Tags: Click: The Magic of Instant Connections, Ori Brafman, Rom Brafman, interpersonalh relationships, business book reviews.