Yahoo-to-Microsoft Ad Transition Period Drawing to a Close
The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft's adCenter is approaching. You've had ample time to do, but there are no doubt some procrastinators out there.
"Given what a busy time of year this is for everyone, both personally and professionally, you may have the feeling that there’s something you’re supposed to do, but haven’t yet. Did you forget something?" asks Microsoft's Ricky Poole.
"With all of the holiday hustle and bustle, I wanted to take a minute to remind any of you in the US and Canada who may still have campaigns in Yahoo! Search Marketing that the transition tool will be closing on January 5, 2011," he adds. "If you have not yet transitioned your PPC accounts from Yahoo! to adCenter, after January 5th you will need to do so manually through exporting and importing your campaigns."
Yahoo and Microsoft completed the search transition in the U.S. and Canada in October. Microsoft even extended its adCenter support hours during the transition.
If you still have questions about the transition, you should be able to find your answers here.