SEO Content Strategy: Use Customer Success Stories to Optimize Your Business Name
No matter what type of business you are running, your potential customers are looking for you online. In fact, an increasing number of consumers are more likely to search for a company online than using the yellow pages, even for something as simple as a phone number. This presents a great opportunity, and an interesting challenge, for business owners. When customers look for your business name - what are they finding?
The key to making sure that your business is well represented in the search engine rankings is to use SEO content. Content that includes your company’s name and important information about your business will be indexed and ranked by search engines. There are a variety of different techniques you can use to create SEO content - from blogs to press releases to articles.
But one key type of SEO content that is frequently ignored is customer success stories. By offering a success story for a product or service that helps you run your business, like Boomerang, you’re increasing your exposure and your search engine optimization.
Customer success stories provide you with several different benefits from an SEO and marketing stand point.
1. Your company name has another listing.
In pure and simple terms, being listed as a customer success story gives you another item in the search engine results that contains your business name. If your business name is common, or closely related to another business name, this can give you another spot in the first page of results, which may give you an edge over the competition.
2. Your company gets listed with important industry-related keywords.
It’s not enough for your business name to be listed, it needs to be listed with industry related keywords. If you attach important keywords to your business name, you’ll likely get increased rankings for important key phrases that can bring you business. For example, you can get ranked for “Sam’s Floral Shop” which is good for individuals who are typing in your name example. But by providing a customer success story, you can be ranked for important keyword phrases like “Orlando floral shop” or “Holden Heights flower delivery.” These keyword searches can bring in potential new customers.
3. Your company gets increased exposure from a third party source.
Typically when searchers look for a business in a certain category they’ll get the company’s website and a few dozen business directory listings. But by having a customer success story in your SEO content arsenal, you have a third party source with important information on your company. This helps prove your reliability and your presence in the market.